Thread: What Is A Co-Branded Credit Card?

Co-branded credit cards are connected with a particular company like an airlines, etc. Such cards offer immense benefits. Read on the article to know more about such cards.

Co-branded credit cards can be recognized as one of the biggest trends in the credit-card market in the past several years. For credit card companies, they are a way of differentiating products from their competitors as everyone is now offering basic credit cards. For consumers, such products are offering exciting deals in various product niches which offer good reason for getting multiple credit cards.

What are co-branded cards?

Co-branded credit cards are associated with a particular company like an airlines or retail outlet. It is possible to use these cards like regular credit cards but they also give immense adavntages to users of the particular product such as frequent travel points and special discounts.
In present scenario, you can find co-branded credit cards for a various sectors, which include travel, telecom, retail, entertainment and so on. Every year, various credit card companies are issuing new products in the market.

Let’s find out some of the examples of co-branded cards from varied banks across different sectors:

ICICI Big Bazaar Gold Credit Card

Some of the benefits which it is offering, include zero finance charges on EMI purchases at Big Bazaar; etc. You will be allowed to pay off a purchasing of Rs 1,500 and above in three equal monthly installments, EMIs, without incurring any finance charges. The cardholder will also get a chance to earn 6 reward points for every Rs 100 of purchasing at Big Bazaar.

ICICI Bank Xbox 360 Credit Card

It is aimed at fans of Microsoft's popular gaming console, the card is offerring immense discounts on various Xbox and Microsoft products. Moreover, it gives zero per cent financing at the time of purchasing an Xbox 360. Moreover, you can also get offers from various other electronics brands such as Samsung and Kodak.
Jet Airways Citibank Gold Card

By spending Rs 100, you will be able to earn 4 Jet Privilege Miles. You can also get a chance to win upgrade vouchers when you will earn 4,500 miles on your credit card. Moreover, this card is free for life.

ABN Amro Adlabs Credit Card

Along with offering reward points on ticket purchasing, you can enjoy benefits, such as exclusive ticket counters at Adlabs Cinemas, reserved seats for new movies and special invitations for premiere shows.

Points which should be considered before applying for co-branded credit cards

• In current scenario, it is common to find plain-vanilla credit cards which come with zero annual fees but the same is not true with co-branded cards, which carry some significant fees. It is important to make sure that the advantages which they are offering outweigh the total costs.
• Carefully, read the fine print and ask questions if you have any doubts. Many times, the descriptions which they provide are often vague and it becomes necessary to clarify the details to ensure that the benefits which you are getting worth the total costs. For instance, when it comes about reward points, it would be crucial to know what time limit or other restrictions are imposed on their usage.
• The usual warnings for credit cards also apply in case of co-branded credit cards. You can best use the credit cards as a means of payment and not as a source of credit. It is recommended to pay off your full balance every month before your payment due date. Apply for abn amro credit card and icici bank credit card